Design For The Real World: Human Ecology and Social Change

Victor Papenak

“Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.”


"Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical... That means consuming less, using things longer, recycling materials, and probably not wasting paper printing books such as this."

Further Reading

Dieter Rams - Ten Principles for Good Design

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